Evaluation Q2: How effective is the combination of your main product and ancillary texts?

http://prezi.com/zkfgthwfz2ye/how-effective-is-the-combination-of-your-main-product-and-an/

Synergy is key when creating any media package. Otherwise, people will not link them together and that defeats the purpose of them being part of the same package. We’ve created synergy through house styles, through screenshots, through photographs and through content.

I think that our Documentary and DPS/Advert have strong synergy. We’ve used screenshots of our documentary to fill in the need for images/pictures, as we believe this would give people an insight into what our documentary would feature visually. This is one level that our DPS and Documentary connect. The second being pulled quotes. These are direct verbal links between Documentary and DPS, which will give the reader a taste of what our documentary is about, a teaser.  The advert also has drawings by one of our interviewee’s and that is another level of synergy. It shows people that our interviewees aren’t just people that we’ve asked to do this; they want to help promote this documentary and its message.

As a media package, ours is strong, with one of part of this package being our presenter. We have an image that we’ve created for Luke, a presenter that doesn’t want to come across as some well-dressed, detached from the subject voice that has no emotional attachment or connection to the subject and is just a voice that reads out lines from an auto-cue. We’ve made Luke up to be a relatable character, a young man who dresses like an ‘average Joe’, talks like an ‘average Joe’ with a regional accent, not a forced queens English pronunciation. Another important aspect about our created Luke is that he has an emotional attachment to the subject of the documentary. Most presenters we feel have no real enthusiasm for the documentary they’re presenting, they just appear to be doing it for work and this was one thing we found in some of the documentaries during my research, it was just a voice reading. There was no real depth to their language or responses. However, with Luke already possessing tattoos and him looking to get more, then this gave him his attachment and his depth to language, which we believe is also why the interviews with him went really smoothly too. There were no awkward pauses and we think this was an effect of his attachment, he wasn’t having to force his opinions they just came naturally for him. Obviously this makes Luke a part of both the DPS and the Documentary given his involvement in both. 

The language in the DPS is mature and sophisticated and the register is as well. It speaks to a more mature audience with its use of language and its use of complex sentences and other grammatical techniques. This was done to show that this advert for the documentary was aimed at over 18’s as they’re the typical kind of people that will be reading this advert. To attract younger audiences, we’d use a visual advert, probably on a television channel. This is because they’re more attracted to visual stimuli that written. It will also discourage people from accusing our documentary of enforcing and glorifying tattoos to a younger audience, because we can say that it was aimed at a more mature audience and we wouldn’t be lying. A message of our documentary is that tattoos aren’t about evil themes. Some are seen as artwork for some people; some empower people and some people do simply like them because they’re attractive in their eyes.  A Quote from our DPS "The documentary features a wide range of interviews involving tattooed youngsters (18+) and the stories behind their ink"

This message comes across through the text in the DPS, that we have something to say this will hopefully spread the word of mouth.