Rough cut of doc on Pro X by Kate Parkinson and Jamie Ellis, candidate number 9204

This is a rough cut video of our documentary on Final Cut Pro X, there is a lot of film here in which we have to squeeze down to just 5 minutes. However, the bright side of this is that we have a lot of shots in  which we can use and have our pick of the best shots we have. I am looking forward to editing the rest of this and mixing around the shots so we have different people answering the questions relevant at the time of the documentary. I am looking forward to making this the best it can be as I believe we have a lot of great footage that will make a fantastic documentary. 

To agree with Kate, we've definitely got enough footage for our documentary we just need to chop it down. This will be easier when our colleague recovers from conjunctivitis and can give us her input on the editing. We're either going to do our documentary on subjects, as in talk about different sections, for example we could talk about the attitudes that teenagers have towards attitudes and have clips of our interviews about when our subjects talk about their first tattoos. The alternate idea could be that we just shorten down the interviews  and just get the clips looking smooth in following each other. Either way, we've got plenty of enough footage to get this done

Research into Newspaper Advertisement by Kate Parkinson, candidate number 9204

What is advertising?

An advertisement is a message designed to sell the advertiser’s goods or services to prospective buyers.

Kate: We are trying to persuade people that our documentary is the best thing on TV to watch and that they should watch it. 

Types of newspaper advertising

There are two types of newspaper advertising – display and classified. A display advertisement is a written message, often accompanied by an illustration or photograph, which can be placed in any section of the newspaper. A classified ad refers to those advertisements that are separated into specific classifications and located in one or more sections of the newspaper.

Kate: We will be using a display advertisement for ours in the paper as we will use still shots from the documentary and persuasive sentences to advertise our documentary.

Display advertisements

There are two types of display ads found in the newspaper – national and local. National advertising usually refers to products that are promoted on a nation-wide basis, such as automobiles and brand-name products or retail chains. Local advertising is used to promote local, regional or national products. The ad is written, however, to appear in the local market.

When placing a display ad, the advertiser is charged by the amount of space the ad occupies in the newspaper. The price of the space varies with certain factors:

• Newspaper circulation (the larger the circulation the higher the price charged)
• Size of ad We will have a large ad so it sounds out from the rest
• Use of colour We have made a decision to use to colours that occur most often in the documentary for the advertisement so a lot of brown, green, cream, etc.
• Guaranteed position in newspaper We will guarantee a good position in the newspaper, I would like it to be one of the first ad's that someone will see when they turn the page, I want it to catch their eye so they don't ignore it.
• Day the advertisement runs We will have it running for a couple of days on the run up to when the documentary will be on TV.
• Advertising frequency As our documentary is a one off we will have it like I said for a couple of days straight on the run up to the doc being broadcasted.

To attract a reader’s attention and to sell a product, many techniques are used in the creation of a display ad. As a result, these ads are usually professionally prepared in creative services departments of the newspaper, the advertiser or a contracted advertising agency.

The physical appearance of an advertisement often determines its attractiveness to the reader. Some aspects considered in ad preparation are:

• Size of the ad
• Use of colour
• Amount of white space, i.e., not too crowded
• Graphics chosen
• Type style and size of text

The information included in an ad can definitely influence its effectiveness in selling a product. Some display ads are purely factual and appeal to reason. Information in these ads usually relates to:

• Quality of the product
• Price or value of the product
• General description of the product
• Guarantee of the product

Other display ads appeal to the emotions of the consumer and may emphasise:

• Brand loyalty – the advertiser wants you to identify with and continue buying established brands.
• Conformity – the "everybody is buying this particular brand or item" approach.
• Hero worship – endorsement of a product by a personality in entertainment or sports.
• Status – an appeal to the buyer’s ego.
• Humour – entertaining, but deceptive; says little about the product.
• Personal attractiveness – a wishful-thinking ad appealing to a particular feminine/masculine image.
• Style changes – the buyer is asked to keep up with the times.
• Vanity – this kind of ad appeals to the buyer’s self image or ego-gratification where the buyer’s happiness comes first.
• Economy – everyone likes to think he or she can economise while spending.
• Luxury – symbols of wealth and excess.
• Convenience – work and time-saving devices.
• Lifestyle – the advertisement associates a certain lifestyle with a product.
• Security – this covers many kinds of security: emotional, personal, financial, etc.
• Sex – the ad uses the lure of sex appeal. It is similar to the appeals of feminine and masculine attractiveness.

Keep in mind that more than one appeal may be found in the same ad.

Editing decisions by Kate Parkinson, Candidate number 9204

We now as a group have all the filming we need done and can move on to editing our documentary, the cutting and editing will be done all together and be group decisions to make our documentary the best it can be!!

Interviews are done by Kate Parkinson, candidate number 9204

A big thanks to Matthew Brundle and Lauren for their intimate interviews about their tattoos for our documentary it is much appreciated and very helpful and now we have our filming we can crack on with the editing!!

                           

Double-Page Spread Research - Jamie Ellis

Double-Page spreads are two pages in a magazine working together as one unit, focusing on one particular subject. When designing these spreads it is vital to look at these two pages as one single article, as this is how the public are going to view it. When looking through double page spreads, they tend to have a very large picture of the main subject of the article either on one page, covering it, or in the middle and the article, or at least, the opening of the article. The use of a double page spread is typically only used on an article that was on the front page of the magazine.
 Above, an example of a double page spread
 featuring the image/picture to be in the
 middle of the page and text surrounding it. 


A DPS (Double Page Spread) always has a colour scheme of 2-3 colours. The above example is blue, red and black/grey with white text to stand out on the background.

Similarly to my research into DPS's in my AS course, The images in the DPS have meanings to them, they can mean many different things to different people. The quote near the bottom middle-left of the example above is "It took a toll on me. I felt so small" and the fact that in the image, the subject is looking down, his whole body language is very reclusive, he's trying not to show too much of himself. This links to his quote as he feels/felt small and with his body language, he's trying to not show too much almost as if he's trying to hide himself away.

That was just a specific example and could be extrapolated when looking at other images in other double-page spreads.

So, when we're making our own, we're going to fish out a good quote from the documentary and use that in the double page spread.

We're probably going to take some specific shots of either our subjects or presenter for the image in the DPS, depending on which quote we'd like to pull from the documentary. Then, we can use that image to begin to create a more effective DPS.

An interesting layout which might be hard to pull off, would be having the entire image as our background and then the text on top. This would be challenging, due to the fact that the text would need to be visible on the picture, but not be to overpowering to ruin the picture and draw attention away from it or make it hard to make out.

A more basic layout would be to have the picture and quote take up 75% of one page and really be a big eye-catcher to make people stop and read the article. Hopefully, this would make the readers want to watch the documentary after reading the interesting article on it.

Filming with Luke Kim Potter, Candidate number 8180 and Kate Parkinson, Candidate number 9204

We have arranged with Luke to go and film in Brigg near the bridge, he is going to discuss tattooing through the ages in the outdoor area. We are also going to walk through town centre and ask a few people in the public what their opinions on tattoos are.

Production breakdown by Kate Parkinson candidate number 9204, Kim Potter 8180 and Jamie Ellis 9150

Scene	Int/Ext	Day/Night	Script Location	Shooting Location	Events	Characters	Notes
Bridge Footage with Presenter Luke.	Ext	Day	On a bridge	Bridge in Brigg	Luke discussing tattoos within todays society	Presenter Luke	Long shot into a MS.
Interviews with the public	Ext	Day	In a busy town centre	Brigg town centre	Interviewing members of the public on their opinions on tattoos	Presenter Luke, Members of the public	Short clips of public.

First attempt at Final Cut Pro by Kate Parkinson. Candidate number 9204.

Today I started my first attempt at Final Cut Pro X, I watched through the footage that had been filmed already and picked out the best attempts at each scene. I had a play around with what we could do and what technology we could use and got to know my way around.

Filming with Luke and Interviewing, Kim Potter, Candidate number 8180

Me and Jamie have both arranged with Luke today to film some of his lines about the history of tattooing and his introduction for the documentary. We have also arranged to go and film with someone tonight about her tattoos and interview her, at the moment Luke is unsure if he will be able to make it tonight, but if he is unavailable we are going to go ahead with the interview and do the best we can without using our interviewer and later record Luke as a voice over on the footage.

2 Possible Interviews... - Jamie Ellis, Candidate Number 9150

I've managed to try and get 2 interviews ready for today, however, i can't get hold of the other 2 members of my group, so i may have to splice in the footage of the interviewer, Luke, asking the questions if I can't get him there on location. If i can't get him on location, i'll just have to ask the candidate the questions and film her answers and of her tattoos.